The Brodhead Memorial Public Library was looking for a new logo and style guide. The library had been using an image of their new building and they wanted something that was different. The new logo incorporates books in the form of a flower to incorporate the prairie gardens on the property. The font is traditional to play off the slight modern elements of the logo. The colors of the pallet are bright and colorful.
Taking a cherished family picture, or a image that speaks directly to the mission of an organization, and incorporating a meaningful quote or scripture is what I like to call “connectional design.” It is design that can connect right to the heart.
Erin wanted a graduation announcement that spoke to her love of travel and her desire to help others.
Midnight Velvet is a dream based catalog that looks to bring the customer into a fantasy life that was not only desirous, but also within the customers reach. Photography and layout for this brand was intended to evoke a feeling of luxury and opulance. Ensuring a cohesive brand focus through multiple sections and multiple catalogs each year was essential to ensure the customer was receiving a perpetual experience.
Page layouts in the catalog environment are far more involved than simply organizing pictures on the page. While the Montgomery Ward catalog is a bit more utilitarian in its design, it was still important to ensure the layout was both easy to shop and incorporated enough density to ensure profitability goals. Additionally, as a nostalgic and established brand, it was equally important to ensure the continuity of the Montgomery Wards legacy.
Directing photography for home and outdoor requires the ability to step into the mind of the customer and create an image that conveys a feeling of allure. Including selecting just the right background, lighting and angle; product shots must be styled perfectly and laid out to best highlight the product being presented. Attention to detail is also pivotal to make sure the correct piece is in the correct shot. My photo direction credits include Montgomery Ward, Midnight Velvet and Ginny’s.
The Stout Alumni Association wanted to engage couples that had met at the University of Wisconsin-Stout through a card campaign. Using a play on words regarding the university mascot (Blue Devil) this piece was part of a multi-year campaign and was used to connect with recent and past alumni, as well as for financial solicitation. Digital printing was used to personalize the pieces with the names of the couple to create a personal connection.
Directing photography for fashion and accessories requires a very specific set of skills. Including model selection to selecting just the right background and lighting, fashion shots must be styled perfectly and laid out to best highlight the product being presented. Attention to detail is also pivotal to make sure the correct piece is in the correct shot. I have worked on locations, including California, Florida, Arizona and Chicago, and with many skilled fashion photographers, stylists and art directors. My photo direction credits include Montgomery Ward, Midnight Velvet and Ginny’s.
Hope In Hand Studio intendes to be a place to gather together and spread hope through creativity. The owner wanted a logo that expressed her artistic side. Some of the lettering and the watercolor are the owner’s personal artistic creation that were digitized and incorporated into the logo.
A logo and website templates were created for the church when they were looking to update their printed materials and develop a their first website. The logo incorporated a tagline that emphasized the direction the congregation was heading. The website also included the four areas that the church was looking to focus on. The new look and branding was applied to promotional, as well as other printed materials.
